ADDICT ?

ADDICT began with a single word. It came from our founder who loves running so much that he said he was addicted to it. The word stuck, and it reminded us of everyone who plays anyway, even when the place or the situation isn't on their side, like kids playing football with a pair of sandals as the goalposts. That spirit is what we built ADDICT around.

We started in a small apartment, shaping everything from the identity and the sketches to the choice of the best materials available, with one motto: built for the obsessed.